For Facility Managers Spinning

Do you look like me? SHOULD you look like me to start?

I work a full time job where often inclusion and diversity is discussed.  And, with the developmental age of students I work with, inclusion to them is sometimes seen (correctly or not) as those in their community who look like them. Regardless of whether or not I might actually identify like them (I am Asian American, by the way), there is an assumption of inclusivity if there is a presence of those who look alike.

Anyhow, I was thinking about something that was pointed out to me a while ago when I was teaching fitness classes—that it seemed more Asian American students would attend my fitness classes relative to other classes. It wasn’t that I only had Asian American students, but rather, that it seemed more would show up at my classes. This made some sort of sense to me when I thought about the developmental age of the students, but it’s not as if I would do anything different in my fitness classes depending on race/ethnicity J

However, it’s made me think more on how to encourage groups who have historically and statistically been shown to be less physically active than others to join fitness facilities and such.  I completely agree with this fact: that most often, people return to a class based on their like for an instructor’s style, personality, motivators--je ne sais quoi!  But, perhaps entrance into a facility – if one is in a minority group—can also be influenced by those who step up on stage and lead the class initially.  I’m largely viewing this from a psychological, academic perspective, but have been ruminating on it and wondering what business component might be tapped into by having a diverse group of instructors.  I think it’s already a great thing when clubs demonstrate fitness can be all shapes and sizes, but also colors? 

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Happy Holidays
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Mad Dogg Athletics will be closed on Thursday, November 27 and Friday, November 28, 2014 in honor of the Thanksgiving holiday. Any orders placed after Wednesday 12pm will be processed on Monday December 1, 2014.

Have a happy and safe Thanksgiving!

– The Mad Dogg Athletics Team