Marketing Your Spinning® Classes
By Cheryl Squadrito Moskovitz
years ago, when I started teaching the Spinning program, I designed my
own flyers promoting my two very first classes. After getting approval
from my manager, I papered the club, my office and nearby coffee shops.
I even asked a guy friend to hang one in the men’s locker room! Every
time I was in the gym, I asked members to attend my class, even if they
never tried Spinning. It took a few months, but eventually I built that
class into one of the most popular in the club.
don’t have to be a graphic designer or public relations executive to
boost your class attendance. Here are some basic ways to market your
e-mail addresses from your students. Keeping in touch via e-mail is
grassroots marketing in the high-tech age. I alert my students if I’m
subbing or doing something special for class like a themed ride.
can even create an e-newsletter to send to your students with companies
like Constant Contact or Mail Dog. The e-newsletter should be
informative and fun, and don’t forgot to invite your regulars to bring
of mouth. Word of mouth is the best kind of advertising. Once you’ve
earned your regulars, encourage them to bring a friend or loved one to
class. If everyone brings one person, you’ve doubled your class size!
the house. If your club permits, make some flyers. Programs like
Microsoft Word and Apple’s iPages offer easy-to-use templates and
appropriate clip art that make creating an eye-catching advertisement
for your Spinning classes a breeze.
sure what to put on your flyer? Plan a special class like Rock of the
‘80s or Tour de France, and create a reason to promote yourself!
music requests. I’m known for the music in my Spinning class at my gym,
and I think one of the reasons is that I include at least two requests
on every playlist. I have all-request playlists that my regulars love.
headlines. As a former reporter, I love writing features about
interesting people. If you have an interesting student in your class,
notify your local newspaper or TV channel and pitch a story. For
example, a grandmother and granddaughter who take Spinning classes
together every Saturday morning, a charity ride or special needs class
could all make good stories.
you do get media coverage, everybody wins. Your students are profiled,
the gym gets free publicity and you get in the spotlight. Plus, it’s
something for your e-newsletter. Before you call the media, though,
make sure clear it with the club managers who may have specific rules
about coverage. In the best-case scenario, the club will have a
marketing specialist who can help you!